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Jose Arrona
Jose Arrona

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Apr 3

Analyzing research methods in Mass Communication

The field of mass communications has been continuously evolving. Driven by technological changes, the need to understand audiences, the effects of media, and everything in between has catapulted research in this field. So, how exactly are mass communication hypotheses and theories evaluated and verified? This blog post will shed some…

6 min read

Analyzing research methods in Mass Communication
Analyzing research methods in Mass Communication

Mar 6

If ‘the medium is the message,’ then what is it telling us?

Marshall McLuhan, a Canadian born scholar, poses an unconventional look at mass communication, but one worth exploring further. According to McLuhan, a message’s medium says more about us and society than the message itself. McLuhan was not one to shy away from the spotlight. He became known, in part, because…

3 min read

If ‘the medium is the message,’ then what is it telling us?
If ‘the medium is the message,’ then what is it telling us?

Feb 5

Unlocking the Power of Persuasion

Take a second to think about the last time you came across an article, editorial piece, video, or even a commercial that compelled you to either do something or adopt a particular viewpoint. Have you ever wondered if you were a willing and active participant in this process? Persuasion has…

4 min read

Unlocking the Power of Persuasion
Unlocking the Power of Persuasion

Jan 23

Influenced Through Our Own Accord

Do you recall the last time you sat down to read a newspaper or watch the evening news? If you are like me, you probably haven’t done either one in quite some time. Neither one of these two mediums are convenient. Instead, I rely on my phone to keep me…

4 min read

Influenced Through Our Own Accord
Influenced Through Our Own Accord

Jan 9

Are we susceptible to the media or as resilient as we think?

Imagine this: the year is 1938, you and your loved ones gather around the family radio to tune into the one device that can keep you connected with the world around you — the world’s events, news stories, and entertainment. You begin to listen to what you believe to be…

3 min read


Jun 14, 2021

Victims of our own “righteous” agenda

Supporters of Israel in its ongoing conflict against Palestinians often ignore the casualties of war: innocent Palestinian children. — It almost seems cyclical; every few years we hear of Israel and Palestine exchanging rocket fire, the suffering of casualties, an armistice, and then a period of silence and forgetfulness ensues. During the cease-fire, Israel rebuilds its enormous and deadly arsenal with the support of its allies — mainly the…

5 min read

Victims of our own “righteous” agenda
Victims of our own “righteous” agenda
Jose Arrona

Jose Arrona

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