Jose ArronaAnalyzing research methods in Mass CommunicationThe field of mass communications has been continuously evolving. Driven by technological changes, the need to understand audiences, the…6 min read·Apr 3, 2022----
Jose ArronaIf ‘the medium is the message,’ then what is it telling us?Marshall McLuhan, a Canadian born scholar, poses an unconventional look at mass communication, but one worth exploring further. According…3 min read·Mar 6, 2022----
Jose ArronaUnlocking the Power of PersuasionTake a second to think about the last time you came across an article, editorial piece, video, or even a commercial that compelled you to…4 min read·Feb 5, 2022----
Jose ArronaInfluenced Through Our Own AccordDo you recall the last time you sat down to read a newspaper or watch the evening news? If you are like me, you probably haven’t done…4 min read·Jan 23, 2022----
Jose ArronaAre we susceptible to the media or as resilient as we think?Imagine this: the year is 1938, you and your loved ones gather around the family radio to tune into the one device that can keep you…3 min read·Jan 9, 2022----
Jose ArronaVictims of our own “righteous” agendaSupporters of Israel in its ongoing conflict against Palestinians often ignore the casualties of war: innocent Palestinian children.5 min read·Jun 14, 2021----